The aim of the project is tapping various social problems by increasing public awareness of the importance of sanitary landfills and financially sustainable solid waste management through public participation. The Campaign activities are carried out in six regions: Sarajevo, Bihac, Mostar, Livno, Zenica and Tuzla.

The main target groups of the Campaign are representatives of relevant federal and cantonal ministries, educational institutions, municipal departments, NGOs, the media, industry, young population (primary and secondary schools) and the general public.